THE MAD SOCIETY
R-3 is an inclusive community for cycling enthusiasts and bicycle culture in Singapore. Together we create a co-shared space for all your cycling needs and to encourage an open environment for social collaboration.
R-3STORE, R-3BUILD & R-3CYCLE are the 3 core components that form the community, with each component catering to your different needs, creating an ever-changing space to be your 3rd place - all in the love of cycling.
Branding - MAD
Videography - M & D